Social Media Management

Social media or social network marketing forms a fundamental part of online marketing and is without doubt one of the major innovations in the field of marketing in recent decades.


Talking with your community daily will allow you to know firsthand their needs and interests.

You’ll be able to count on a space from which you can impart your identity, promotions, products and services to your followers and possible clients.


Before creating your content marketing plan you should answer the following questions:

  1. What kind of content do you want to share?
  2. How often will you publish content?
  3. What type of content to use for each type of audience?
  4. Who will create the content?
  5. How should the content be promoted?
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Social Media Strategy

1º Attract

  • Remind the customer that they can relive the experience.
  • Stimulate their interest in the advertised product.
  • Win clients from the competition.
  • Strengthen external communicaton based on the employees.

2º Convince

  • Eliminate false preconceptions about the product or service.
  • Solve doubts and complaints about the product or service.
  • Minimise damage caused by incidents.
  • Communicate sales of the product or service.
  • Generate reviews and disseminate them on different channels.
  • Reinforce brand image.

3º Convert

  • Generate traffic to your web.
  • Learn market opinion about the product, the offer and the brand.
  • Generate demand, reducing seasonality.
  • Boost upselling through catalogue circulation.

4º Ensure Client Loyalty

  • Improve customer service to increase customer satisfaction.
  • Regularly interact with clients and cultivate the emotional link.
  • Generate recurring sales.
  • Earn customer recommendations.

IgrafiQ – Web Page Design — Edificio Neàpolis Rambla de l’Exposició, 59 Vilanova i la Geltru — Tel. 936 571 221 —

Social media